1. What leadership position will each of the BIG3 have in the search industry?
I doubt that google will loose any of it lead, neither MSN or yahoo have made a big a impact as google.
2. Who has the potential in the future to challenge the market share of the BIG3?
No one around at the moment. It would have to be something completely new.
3. The BIG3 tend to focus on a more generic search. Is there a future for specialist search engines with more of an expert bias for more “intelligent” quality results?
Yes, they are already appearing for example igrep, and specisilist directories/search engines have been around for ages.
4. Search is one way of finding information. There are other methods, such as collaborative-filtering systems and virtual communities. With this in mind, does search, as a method of finding information, have a future?
Yes of course it does. This question is vague, search is a different beast to collaborative-filtering systems and virtual communities, it serve a different function, comparing them seems pointless.
5. Popular opinion within the industry predicts a dramatic shift of advertising revenue to online media. Do you agree with this assessment or is it wishful thinking?
It’s inebitiable, it’s already happening, it would be hard to disagree with it what with the massive increase in internet usage.
7. Is there a future in local search – both from the point of view of the search results and from the point of view of advertising?
Yes
8. Today it seems as if travel and finance are the largest spenders in online marketing. What are the next big spending industry sectors?
It will follow the markets, I perdict real estate.
Share This
