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Many Internet marketers out there turn to SEO to gain traffic and market their products and services. SEO (search engine optimization) is a very effective way to do this and if done right can get you bucket loads of targeted visitors to your websites. However, there are those who think they can take a short cut and get into what is called black hat SEO. Such techniques might get you on the first page of Google within a day or two, but rest assured you will not stay there very long. Black hat SEO will also get you banned from Google and other search engines all together. You risk losing your domain name as well. The best way to utilize SEO is through white hat techniques which might take some time and effort, but the results are so much better.