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Phase 1: Research and planning
Job Cost
Keyphrase Generation Half a day + £4 for word Tracker
One of the most important decisions in how to optimises your website is which key phrases you decided to compete on. By comparing how many people search on a keyphrases, what the competition is like and how likely the people searching on the keyphrases would be to becoming customers; a number of keyphrases can be pin-pointed that will bring the highest number of relevant customers to your website.
Assessment of proposes plan Half a day
A report will be generated that will include:
• A Review of main competition
• Your present status in search engines and directories
• How many WebPages link to your website.
• A Review of how optimised and search engine friendly your website is
• A Proposed optimisation plan
Phase 2: Optimise Website
Job Cost
Page Optimisation Guide Half a day for each optimised page
Using the latest research on the main search engines algorithms, a guide will be generated for each of the optimised pages. This guide will include what the optimum, frequency and placement of keyphrases, along with the optimal word count. This guide will also include how the other technical elements could be improved for example the Meta Tags and Alt Tags.
Generation of initial link partners One day
One of the biggest factor in optimising your website is what websites link to your website. One of the best ways to get websites to link to your website is by exchanging links. A well managed link portfolio of relevant high ranking websites can add extra value to your website and generate extra targeted traffic as well as increasing your standing in search engines. You will be provided with a list of relevant high quality non-competing linking partners for your approval and inclusion in your linking directory. If necessary we will do the negotiation with the other webmasters on your behalf.
Phase 3: Submissions
Job Cost
General Submissions Ongoing Process that can take anything up to 6 months – Half a day
For best results every page of your website needs featured in every major search engine and directory. There are 29 major search engines and directories which all have different manner and frequencies in which to submit pages to them.
Specific Submissions Half a day + Inclusion price
As well as inclusion into the major search engines and directories you will also be included into the smaller either topical or regional ones that are relevant to your website. These are generally more highly focus and specifically relevant to your business. These smaller search engine and directory tend to work like linking partners and give you an extra boost in many search engines.